- Advertising Arens Schaefer Weigold Research
- Advertising Arens Schaefer Weigold Pdf
- Advertising Arens Schaefer Weigold Company
Advertising Arens Schaefer Weigold Research
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Название: Beyond Advertising: Reaching Customers Through Every Touchpoint
ISBN: 1119074223 ISBN-13(EAN): 9781119074229
Издательство: Wiley
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Цена: 2655 р.
Наличие на складе: Ожидается поступление.
Описание:
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
Advertising Arens Schaefer Weigold Pdf
Advertising Arens Schaefer Weigold Company
This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Okami music free mp3. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints